Newsletter No.6: 6th July 2010

I was complaining about the cold (!) in May’s newsletter – I remember getting the coldest I have ever been on a cricket pitch that week – but it has carried on just as dry. I’ve been worried about the customers who bought plants or seeds from us over the last 9 months, so wrote to them asking how things were going. It seems the only worries generally have been with later spring sowings. In all likelihood these will be fine. We’re suggesting folk have a look at how things are doing in September, after a bit of rain.
That’s certainly been true at our demo meadow at Sparkford. We sowed two mixes there last autumn. A really nice mix sourced locally, just perennials and grasses, looks to be struggling at first glance but I think will be fine. The other side of the meadow, where we used a nurse of cornfield annuals (I know, it’s cheating), has looked amazing:Archie's Meadow
We’ve been busy on the meadow front, also hosting a couple of courses for gardeners and landscape professionals, tutored by Sue Everett and Andrew George. Attendance was good, and I’m looking forward to next year’s already. I’ve been blogging furiously about meadows as well, which has kept me on my toes and, I think, shunted some traffic onto the website as well as perhaps offering folk an interesting resource.
My efforts on marketing elsewhere have been mixed. I still can’t make head nor tail of Twitter and I don’t think I’m using Facebook very effectively – I am currently running a “targeted” advert, which has had 2,702 impressions as I write but no clicks! At least that means it’s free… I’m pleased with our recent corporate videos though (including more meadow stuff!) and press coverage continues to be helpful.
In terms of product development, we have now listed the Mazzards we will be selling from this autumn, and I am pleased to have extended our range of native bulbs, courtesy of the excellent Shipton Bulbs in Wales. Right now I’m working on improving our lavenders and trying to SEO the herbaceous side of the site a bit better. We are involved in another nice seed project, this time with the British Beekeeper’s Association’s “Adopt a Hive” scheme. The seed promotion we supplied for Flowerworld’s bouquets for the Bumblebee Conservation Trust is now in Morrisons, which is nice.
That apart it seems to be a pretty quiet time of year. I’m off to Hampton Court for a bit of inspiration.

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